08/08/2012 - 12:00am in Industry Articles
United Airlines Launches MileagePlus Digital Media Store For Members
CHICAGO, Aug. 6, 2012 /PRNewswire/ -- United Airlines today launches its MileagePlus Digital Media Store, a first-of-its-kind in the airline industry, giving MileagePlus members the opportunity to use miles for music tracks, albums and movies.
We want to hear from you - What is your take on loyalty programs? Now, what is your take on United Airlines new and "improved" loyalty program?
08/09/2012 - 12:30pm in Industry Articles
Now that the exclusivity deal between AT&T and Apple is over, IPhone activations at AT&T (T) grew by just 3% in the second quarter this year. Did AT&T become too dependent on the iPhone or are they waiting for the next generation of phones to become available? Either way you slice it, AT&T lost sight of pushing a divers product mix and Apple is having problems executing at the POS level within AT&T.
Zach Epstein, BRG August 1, 2012
08/09/2012 - 11:15am in Industry Articles
TORONTO — Best Buy Canada is opening small stores and getting into non-core categories online such as clothing and kitchenware in an attempt to guard its top market share from Web-only electronics sellers.
Showrooming, the consumer practice of doing touch-and-feel research of products with a salesclerk’s help in a retail store before going online to buy from whomever is selling it at the cheapest available Web price, will be rendered “obsolete” under the large scale integration of Best Buy’s Web and retail operations, says company president Mike Pratt.
By Hollie Shaw; Financial Post 07/10/12
08/09/2012 - 12:00am in Industry Articles
FORTUNE -- Blame it on lack of innovation. Blame it on the economy. Blame it on the tablet. Whatever one blames it on, PCs are not doing well. Sales of computers were down in the second quarter and the outlook for the rest of 2012 is gloomy. Even the upcoming release of Microsoft Windows 8 is unlikely to shift the wheezing PC business back into gear.
By Peter Suciu, contributor
08/06/2012 - 12:00am in Industry Articles
Search leads consumers to new branded content
Search helps build strong brands by bettering brand-health metrics. But creating long-term relationships is usually foremost for brands, and, according to eMarketer, in a new report, “Search for Branding: Tools for Better Campaigns,” “even though a majority of business-to-consumer (B2C) marketers now believe that search affects brand-building, digital executives sometimes still find it tough to prove that search is a critical ingredient in branding.”
eMarketer Digital Intelligence
08/06/2012 - 12:00am in Industry Articles
Retail Revolution: What Do Consumers Want? Retail Rules Keep Changing
These days, the big box chains aren't the only ones using social media to drive sales. Many smaller retailers are trying to keep pace with the way their consumers shop and also trying to understand how to take advantage of these new social marketing techniques.
Andy Monshaw, Huffington Post
08/03/2012 - 12:00am in Industry Articles
Compensation for employees is a challenge. You want to stay within market and, if you value employees, try to pay compensation above market. At the same time, you want to keep part of your investment in compensation for people who go above and beyond so they feel thanked and rewarded for going the extra mile.
But, bonuses, commissions, and incentive payments can be tricky.
Susan M. Heathfield, About.com Guide
07/27/2012 - 11:57am in Industry Articles
Great start-to-finish pricing insight from a small company perspective. It's not just about pricing - it's about understanding the value your customers get from your product and capitalizing...and experimenting!
07/24/2012 - 11:52am in Industry Articles
Can you afford to only consider sales in you KPI? So many companys only focus on number of sales per week, per quarter, per year, $ amount of the sale and how many leads resulted from that sale. Read this article to really understand how influential metrics beyond sales can be. 15% boost in revenue for a $1 Billion company...not too shabby.
07/20/2012 - 11:52am in Industry Articles
Interesting article that will let the pricing world watch as Microsoft's consumer price positioning decisions unfold and consumers respond....or don't respond, depending on price points. "Microsoft needs to hook customers with better pricing if it wants to capture market attention with its new Surface tablets, analysts said Tuesday."
Matt Hamblin "Pricing Seen as Key to Success of Microsoft's Surface Tablets" ComputerWorld.com
07/19/2012 - 1:07pm in Industry Articles
How big-box retailers are combating online-only retailers. Great tactics and strategies for embracing the shifting behaviors of shoppers. How have your marketing and POS strategies changed?
Stephanie Clifford "Luring Online Shoppers Offline" The New York Times
07/06/2012 - 11:58am in Industry Articles
"Organizations supporting and practicing analytics of all this data experience an increasing level of competitive advantage." This article has very interesting points about data, its growth trend and how the best-in-class use their data for competitive advantages...
Hardy, Dennis. How To Create Business Value with Analytics.
06/20/2012 - 1:11pm in Industry Articles
Presient Micahel Francis stepped down from his position after a short 8 months at J.C. Penny. Attempting an ambitious turnaround and brand make-over, the company decided to have fewer promotions and an easier pricing scheme. They underestimated how important discounts were to their customer's shopping experience and now their stocks are showing the pain from shoppers backlash. The moral of the story - take time to understand your customers! They're the boss.
06/01/2012 - 1:11pm in Industry Articles
"Does your company have a strategy? Freek Vermeulen doubts it. And he posits the five main reasons why, too often, a firm’s strategy is nothing more than a pipe dream."
Vermeulen, Freek. "So, You Think You Have a Strategy?" London Business School.
Contact Intelectas today to help you identify your strategy and translate the message into goals for your employees.
05/29/2012 - 3:35pm in Industry Articles
A study released in June by the Annenberg Public Policy Center of the University of Pennsylvania was provocatively titled, "Open to Exploitation: American Shoppers Online and Offline." It concluded that American consumers are "vulnerable to subtle forms of exploitation" by marketers.
...such pricing -- also called targeted pricing, flexible pricing, tailored pricing or, to use the phrase employed in the Annenberg study, discriminatory pricing -- is customary, an essential tool for companies, and often beneficial to individual customers and society as a whole.
"The bottom line," says Bolton, "is there is a general perception that prices are unfair. Researchers don't understand well enough how consumers perceive the marketplace, what we call 'marketplace metacognition.' People live in a capitalistic society and believe in the free-market system, and yet they don't seem to be knowledgeable about it."
05/25/2012 - 4:08pm in Industry Articles
Successful companies are laser-focused on pricing as a critical discipline. A Chief Pricing Officer is uniquely positioned to drive execution of the long-term pricing vision.
05/25/2012 - 2:47pm in Industry Articles
Big retailers have used the promise of higher volumes to negotiate better deals since the early days of the supermarket and the Sears catalog. However, over the past decade, this practice has been taken to an entirely new level of sophistication. The goal is to find the most viable, profitable strategy for your brand within a world of bigger customers who can control more volume. Here are several examples of how others have made that choice and still maintained profitability.
05/21/2012 - 10:36am in Industry Articles
"What happens when managers believe that the market is more price sensitive? They all start becoming more aggressive in terms of their pricing and promotional strategies. The result is a price war."
In a paper called, "When to Push the Panic Button?", INSEAD professors ‘Paddy’ V. Padmanabhan and Pushan Dutt show consumers engage in consumption smoothing both across and within product categories, and that expenditure share of durable goods falls during a crisis.
05/18/2012 - 9:25am in Industry Articles
Research with 500 global executives shows that 16% already processed applications in cloud and 35% intend to adopt this model in three years to promote innovation and become more efficient.
05/11/2012 - 10:34am in Industry Articles
"When competitors gain market share, it is more comfortable to blame their aggressive pricing tactics than to acknowledge their superiority in product quality. But when the situation is reversed, then you’d like to think that your own thoughtful and innovative offerings deserve the credit, not the fact that your prices are comparatively aggressive."